Background

Claro Customs, a logistics company, sought to hire a performance media expert to enhance their B2B lead generation efforts through paid media. However, the team lacked experience in identifying and assessing candidates for such a role. They reached out to Brave Career for assistance in defining the position, sourcing and evaluating talent, and ensuring post-hire performance success.

Key Deliverables:

1. Role Definition: Define seniority, responsibilities, and job requirements.
2. Talent Sourcing & Screening: Identify, evaluate, and recommend top candidates.
3. Post-Hire Support: Ensure talent performance through ongoing evaluation.

Timeline: From Outreach to Offer in Just 14 Days

• Nov 11: Initial consultation to understand needs and define the role.
• Nov 12: Job description finalized.
• Nov 13: Talent sourcing completed; salary expectations aligned.
• Nov 18: Candidate interview conducted.
• Nov 22: Offer issued.
• Nov 25: Offer signed; start date confirmed for Jan 6, 2025.

Defining the Role

Based on Claro’s needs, Brave Career defined the role as a Performance Marketing Expert with:

• 2-3 years of experience managing campaigns from 0-1 for B2B lead generation.
• Expertise in Google Ads and LinkedIn Ads.
• Strong ownership, self-starting attitude, and the ability to thrive in a startup environment.